![]() The brand shook the industry over two decades ago with the first release of its namesake, The Prisoner, and has since become recognized for its portfolio of boundary breaking super-luxury blends with visually provocative labels. Napa Valley, CA, Today, The Prisoner Wine Company announces the introduction of a new Napa Valley Cabernet Sauvignon and Carneros Chardonnay to accompany its iconic flagship Napa Valley Red Blend under the label of The Prisoner. ![]() #1 LUXURY RED BLEND THE PRISONER IS JOINED BY A NAPA VALLEY CABERNET SAUVIGNON AND CHARDONNAY The Prisoner Wine Company Introduces Two New Wines Under The Prisoner Label Were skipping the wimpy whites and doing all reds and including the high end Mercury Head Cabernet and Derange Red Blend. ![]() Join us as we blind taste five wines from Orin Swift and five wines from The Prisoner Wine Company side by side to determine who makes the better wines. The Prisoner Wine Company was then bought by Constellation in 2016 for $285 million and case production increased to 165,000. The wine soon had a cult following and Phinney sold the Zinfandel blend and a few other labels in 2010 to The Prisoner Wine Company for $40 million. Orin Swifts winemaker, Dave Phinney, made the first Prisoner wine in 2000 with a 385 case production. Helena, Calif., is complete with skeletons made of graphite, neon signs mirroring the scratch marks on its Dérangé bottles, and matte-black pottery adorned with metal spikes and more. The 40,000-square-foot facility, located in St. The brands unconventional tasting room follows suit with its dark and eerie labels. The trio of wines includes a 2021 Viognier, a 2021 Malbec, and a 2021 Tempranillo.Ex-Inmate Teaches Sommelier How To Make Prison Wine They've also announced their support of The Liberty Fund (New York City’s first citywide charitable bail fund), among other efforts.Īnd for those who are fans of The Prisoner's selection of wines, they've also collaborated with artist Chris Burnett to debut an annual series of limited-edition wines called Corrections that will benefit the non-profit Rubicon Programs. Over the last two years, The Prisoner Wine Company has partnered with NBA player Moe Harkless on a joint commitment to support bail and incarceration reform. "We have increased our investment in education, behavioral change, and hiring practices to create greater representation, access to opportunities, and fair treatment for all at The Prisoner Wine Company and within the wine industry," a statement on their site reads. On their website, The Prisoner has detailed a number of ways they plan to use their "platform to drive awareness and action." The images featured on the wine labels are also pretty bleak and reference incarceration: people in chains and scratches on a jail cell wall.Įarlier this month, San Francisco Chronicle wine critic Esther Mobley wrote: “I was struck by how distasteful it seemed that the company released wines with lurid names like Derange and Eternally Silenced-all of which seemed to trivialize the harsh realities of mass incarceration in our society.”Īs The Drinks Business reports, it does appear that the brand is now hoping to refresh its marketing, along with a new commitment to changing prison and bail reform. ![]() But in addition to acclaim, the brand has also been subject to criticism over its gloomy branding and glamorization of incarceration.Ĭritics have called out The Prisoner for its grim marketing-their wines have names like Erased, Eternally Silenced, Syndrome, and Complicit. The Prisoner Wine Company has garnered quite the following thanks to a selection of award-winning reds, whites, and rosés.
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